Due to resistance, I’m going to focus on an idea that came to my mind on September 25th. This idea is more instantaneous than Yeebizan because it doesn’t need external approval. I will still give the Yeebizan a minimum amount effort. After I’m successful with this idea, resistance levels will lower.
Check out Victor Petit’s creative resume
Yesterday I had an important email exchange with Zappos. They didn’t say yes but they didn’t say no. Zappos recruiting manager Christa wrote, “I would like to wait till you’ve rolled this out with a couple of other organizations and then would welcome feedback on how it went. 2 or 3 would be great!” I now have direction. And it’s pointing me to hot start-ups.
The Yeebizan for Zappos is 80% complete but the Yeebizan for Whole Foods is my new focus now. I could finish Zappos and show it to Whole Food as an demonstration but I think that will be disrespectful and build up a resistance on the part of WFM. I can hear it now, “Why don’t you show it to Zappos?”
Instead of residing in Vegas to be closer to Zappos, I decided to stay here in Memphis where a local Whole Foods Market is-another company who I suspect will appreciate the Yeebizan
In his book, Duct Tape Marketing, John Jantsch wrote:
One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company and the need to win can in many cases be more important than the day-to-day work of the company. One key way for your company and your people to reach a higher level of greatness and purpose is to identify and focus on beating something, on creating and communicating a reason for being that trumps your competition.
The Yeebizan’s enemy is not employment and advertising agencies. The Yeebizan’s Goliath is the ubiquity of resumes.
I help the career-minded save from one to five years of time in reaching a chosen goal in their occupation.
